The Vibe at In5 Design
BeSoji HQ is nestled within In5 Design, which is essentially the engine room for Dubai’s creative and tech startups. The environment is high-energy and collaborative. Because it’s an incubator-style space, you aren't just renting a desk; you’re surrounded by people building apps, fashion labels, and design firms. It’s polished, modern, and very much 'Dubai-future' in its aesthetic.
Living and Working in d3
If you are considering moving to the area, know that d3 is a lifestyle choice. It’s incredibly quiet after 7 PM, which is a blessing if you want peace, but a bit of a challenge if you want a bustling nightlife right on your doorstep. Living in nearby areas like Business Bay or Old Town makes the commute a breeze, but be prepared for the d3 traffic spikes during major events like Dubai Design Week.
The Practicalities: Getting There
Access is straightforward if you have a car, as it’s tucked just off Al Khail Road. If you’re relying on public transport, it’s a bit trickier—you’ll likely need a taxi or a ride-share from the nearest Metro station. Once you're inside, the walkability is fantastic, with plenty of greenery and art installations that make the lunch break walk actually enjoyable.
Is It Right For Your Startup?
The infrastructure is top-tier, but it’s suited for those who thrive on networking. If you prefer a traditional, closed-door corporate environment, the open-plan nature of In5 might feel a bit distracting. However, for a tech-driven team, the ecosystem is perfect for finding partners and collaborators just by grabbing a coffee.
Written after spending time in d3 — my own honest take on the workspace and the neighborhood.
FAQ
Is there parking available at BeSoji HQ?
Yes, there is paid parking available within the d3 complex, though it fills up quickly during the morning rush.
Can I walk to cafes from the office?
Absolutely. d3 has some of the best independent coffee shops and lunch spots in the city, like Molecule or The Lighthouse.
Is the area family-friendly for residents?
It's more of a professional district than a residential one, so while it's safe and clean, you won't find many playgrounds or residential amenities within d3 itself.
What is the best time to commute into d3?
Try to arrive before 8:30 AM to avoid the bottleneck at the main entrance, especially during peak event weeks.