Cherish Sports: Hidden Fitness Gem in Trade Center

Jumeirah Mosque's sandstone façade and minaret framed by palm trees under a clear sky — Photo: ZI Jony · CC BY-SA 4.0 · Wikimedia Commons

The Vibe and Facilities

When you walk into the Trade Center area, you expect a certain level of hustle, and Cherish Sports matches that efficiency. It’s not a flashy, over-the-top gym with neon lights and juice bars. Instead, it focuses on the essentials: swimming and skating. The pool area is well-maintained and provides a solid space for laps, which is a rare find in this concrete-heavy part of town.

Living and Working in Trade Center

If you’re considering moving to the Trade Center apartments, you’re choosing convenience above all else. Living here means you are minutes away from the DIFC and Downtown, but the trade-off is the constant hum of SZR. Having a facility like Cherish Sports within the complex is a massive quality-of-life upgrade, especially if you’re trying to squeeze in a workout before or after your commute.

Getting There and Parking

Access is straightforward if you know the Trade Center layout, but it can be tricky for first-timers. Being located in Building C of The Apartments means you’re essentially in the heart of the business district. Parking can be tight during peak hours, so I’d suggest arriving a bit early or using the Metro if you’re coming from a nearby office.

Who is this place for?

This isn't your typical high-intensity crossfit box. It’s perfect for the person who values a consistent swimming routine or wants a safe, controlled environment for skating. It suits professionals living in the nearby towers who want a no-nonsense facility without the typical 'gym influencer' culture found at the bigger chains.

Written after spending time around the Trade Center area — my own honest take.